Many industry observers believed Amazon’s goal in opening the stores was to experiment with new shopping technologies, showroom its book and book-related offerings, and examine consumer behavior. Despite rumors that the company planned to open hundreds of bookstores, the chain’s impact on the overall bookstore business has been negligible. The opening of its first store and subsequent national rollout gave rise to widespread speculation about what Amazon’s goals and motives were in opening the outlets, as well as a guessing game about where Amazon Books would next appear. ft., carry 5,000 to 6,000 titles, and employ around 20 people. Most stores, which range from 3,500 to 6,000 sq. “We remain committed to building great, long-term physical retail experiences and technologies.”Īlthough each Amazon Books store has some local touches, the outlets share many of the same characteristics, such as displaying their books face out, carrying digital devices and accessories, and only stocking books that receive high ratings from Amazon reviewers. “We’ve decided to close our Amazon 4-star, Books, and Pop Up stores, and focus more on our Amazon Fresh, Whole Foods Market, Amazon Go, and Amazon Style stores and our Just Walk Out technology,” the statement read. In its official statement, Amazon said that it would continue to operate other physical stores, and that it plans to open more stores. Employees will be given the option to work at other nearby Amazon stores, or to receive severance. The company said closing dates will vary by location, and that to alert customers, it will post signs in the local stores.
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